Colby Acuff didn’t know where to go next. Arriving in the waning summer days of 2024,
American Son was sprawling, stylistically expansive, and wracked with dark and heavy ideas
about life in the USA. It marked the end of a major label deal that had first brought Acuff to
Nashville, where he’d quickly realized he’d always be something of an outsider to Music City’s
well-oiled mainstream machine. Just before release, Acuff lost his father. Never one to shy away
from difficult emotions in his music, Acuff had nevertheless reached a sort of impasse. Whatever
came next had to be a reset, had to readjust the lens.
Enjoy The Ride, Acuff’s sixth album in as many years, may initially seem an aggressively
optimistic rejoinder to where we heard him last. Yet staying on the furiously prolific clip he’s
maintained is a form of therapy for Acuff, and Enjoy The Ride sought to strike a balance. Acuff
sat down with his right-hand man, producer Eddie Spear, and they puzzled over a new approach
to the next album. They decided to go out and talk to people, take the temperature, see what
listeners wanted to hear. The resulting album still boasts the thoughtful reflections on American
life that Acuff has made his name on, but refuses to simply stare into the void. Instead, the
through lines of Enjoy The Ride became resilience and optimism even in the bleakest times.